Game Writing.
What issues face reviewers?
I’m going to start off and mention that I think having
reviewers are a vital aspect of a successful games company, without them and
other journalism, games would get lost, not having the necessary guidance of a
reviewer or public feedback. Having said
that, there are several issues that face a “would-be” reviewer including:
·
External influences. Everyone is guided by what other people say
about a particular game so with the best will in the world; reviewers will subconsciously
be influenced by others.
·
Being objective. It is very difficult to
be objective because the gaming experience is not something that you can
measure absolutely. In fact most people
view games in a subjective way, for example “I LIKE IT!”
·
Allegiances. For example, it is difficult
to give unbiased review of a game if the people who designed it are paying your
wages.
Who pays there wages?
There is little doubt that the majority of reviewers are paid
either directly or indirectly by the game developers. For example a small
number of reviewers are paid directly by the developer to give them feedback on
key issues including: the games story line, user interfaces and graphic
realism.
Alternatively a reviewer may be paid by a magazine to produce
an independent report on a game but his work may be subject to editorial
changes that are biased towards the developer. This is because the developer
places expensive advertising with the magazine or has a direct financial interest
in it.
There are very few totally independent reviewers who’s work
is published without “interference” from the developer. This work is mostly seen via online blogs and
low key publishing.
Is an objective ranking system for games necessary for sales; is it
even feasible?
If an objective ranking system existed it would undoubtedly enhance
the sales of games that it ranked highly and adversely affect the sales of those
games that were rank low, in the same way that being number 1 in the music
charts affects compact disc download sales. However, I don’t believe that this
would increase the overall sales of games; rather it would just change the
distribution of titles. I believe that the
main factor effecting overall sales levels will continue to be direct
advertising.
For an objective ranking system to be feasible I think that
it would need to be based on a system similar to that used for the music charts. In this system representative shops /
internet sites could submit sales / rental returns to a central body that would
in turn make a chart that shows the overall popularity of a particular
title. However, this would only measure
the popularity of a title and not address the relative technical and creative issues
of an individual game, such as, graphic realism, plot, character believability
and users interfaces, let alone compare these issues from title to title. I
think the complexity of doing this would make such a ranking system unfeasible.
What are your feelings about the NGJ?
I think that New Games Journalism (NGJ) is good in the sense
that allows the reader to understand the experiences that someone else had while
playing a particular game. It also allows
the reader to get a “taste” of the game and to imagine how they might respond
to it. This is very similar to travel journalism
where the reader gets a taste of a particular place by reading about someone else’s
experiences of that place. However, as
with travel journalism the experiences of the reader are not always going to be
the same as those of the writer. This will depend on how each individual plays
the game.
What are the particular qualities of NGJ?
Allowing the reader to get a taste of the game through
someone else’s experiences is a very effective marketing technique. It inspires and persuades the reader to play
the game and in some cases actually plots the route needed to gain a similar
experience. “Just like travel journalism”.
So in summary three key qualities of NGJ are that it is:
·
Inspirational
·
Persuasive
·
Guiding
What other forms of games writing can you find?
·
News (General gaming news)
·
Previews
·
Reviews
·
Interviews
How do you feel about your own writing, do you value objectivity or subjectivity?
My own writing style is
generally subjective. I enjoy describing,
enthusing and storytelling rather than using lots of factual information. This does however sometimes cause me to write
more than I need to, especially when I am writing about a subject I really
enjoy.